It takes an intense amount of courage and hard work to build a business from the ground up. Sabri Suby created the digital marketing agency King Kong from his own bedroom seven years ago for only $50. Since then he has turned the company into Australia’s fastest-growing digital marketing agency with a $50M net worth.
Recently, King Kong has rolled out to four other international markets, namely US, UK, New Zealand, and Canada. Here are three insights from Suby himself about growing a business.
- Get out of your four walls.When Suby started out, he almost won a $30,000 pitch. When the client wanted to meet him at his office, he looked around his bedroom—he had no office to show. This is when he rolled up his sleeves and strived to build a proper business.
- Focus on your unique methods.This sets you apart from your competitors. King Kong’s methodology is very different. More than just numbers and analytics, they focus on the psychology of buying and selling. While systems and measures are put in place, just because a brand new trend comes up, it doesn’t mean that one must immediately latch on to it.
- Make the most out of every platform you’re given.In creating content, utilise every platform, from Instagram to LinkedIn. Each platform has its own format and audience, so adapt your style to suit each one.
Besides expanding King Kong Sabri Suby also has a new book where he shares his expertise and experiences, “Sell Like Crazy.”