Annita Marshall

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  • It cannot be denied that professional athletes have a strong influence in the purchasing decisions of their fans. For example, supporters of Brisbane Broncos will buy clothing and merchandise through NRL store online, one of the largest online retailers of NRL merchandise. Since the merchandise is fully licensed by NRL, you are assured of getting the most value for your money.

    However, according to recent reports, technology can now be used on sports clothing. Rating the athlete’s performance through technology is nothing new but lately, data can be gathered from smart clothing and tracked in real time using a Smartphone.

    Hexoskin is a Canadian smart clothing company that has worked with Chloe and Justine Dufour-Lapointe, freestyle skiers that won the gold and silver medals at the 2014 Sochi Winter Olympics. The wearable Bluetooth vests were able to track vital signs like heart rate, breathing and VO2 max. According to Coach Paul Gagne, feedback during competition helps to better understand the demands of the sport and modify the training preparation if necessary.

    ThroughHexoskin, the trainer of the Dufour-Lapointe sisters immediately determined that one of them was not breathing when she did the jumps. Because of the feedback, they were able to adapt and gain centimetres on her jump. This accounted for 20% of the overall score. Justine won the gold medal while her sister got the silver.

    Because of technological innovations, there is a wealth of products on the market that allows athletes to track their performance and gain useful analytics. The information provided by smart clothing helps in better understanding the overall wellness of an athlete. Greg Wells, a sports scientist of the University of Toronto told The Financial Post that athletes cannot compete at internal competitions when they are sick and when they burned out or over trained.

    NRL apparel that you can purchase from NRL store online does not include smart technology. It is just a knitted polo, jersey or t-shirt with your favourite sports team logo. You will be proud to wear the official NRL clothing when you watch one of their games. You also have the option of official 2017 NRL jackets for affordable prices.

    Posted by AnnitaRMarshall @ 7:29 PM

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