Annita Marshall

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  • COVID-19 has hit the global economy hard, there’s no denying that. But the silver lining is that the companies that have good e-commerce operations have managed to rake in profits.

    With increasing e-commerce, things like King Kong agency reviews; the elements of online marketing, have become more powerful than ever. However, this also means that online fraud is becoming more of a problem.

    A New York-based startup, Fake spot is a newcomer on the e-commerce field, whose claim to fame is the use of AI to spot fake product listings and reviews on online marketplaces. The company was founded by Saoud Khalifah in 2016, who stated that they came up with the idea after dealing with troublesome listings on Amazon.

    Fake spot’s been getting some attention recently, with a  new Chrome browser extension that’s been getting a lot of downloads, on top of all the visits to their site, and used their “Fake spot analyzer” to help with a purchase.

    Khalifah says that they know fake King Kong agency reviews from real ones, as their AI has a database of 8 billion reviews (about 10 times what Trip advisor has), which it uses to improve. Reportedly, it can now check for AI-generated text, inorganically-made posts, and fake upvotes.

    Something like Fake spot is reassuring to have, in an age where fake reviews can lead to billions of spending, as noted by the data of the UK’s Competition and Markets Authority who estimated that fake reviews influence about £23bn in consumer spending in the UK alone. However, it’s not foolproof; nothing is.

    Technology has limits, and we can’t depend on it entirely to be on the lookout for fakes and frauds. Fake spot is a wonderful tool, but, remember, safety starts with each of us.

    Posted by AnnitaRMarshall @ 5:06 AM

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