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  • Advertising, Digital Marketing, Reviews Comments Off on Reddit Starts Another Round Of Funding, Aiming To Raise $700mn

    Reddit is working on launching late-stage Series F funding round, with the online platform saying that it plans to raise an additional US$700mn, which would bring the company’s total value up to at least US$10bn.

    This latest round of financing will be led by Fidelity Management and Research, with Reddit’s other investors to participate.

    Reddit issued a statement on the matter, saying that they’re optimistic about this round of financing, hoping to take advantage of and build upon their recent growth. They state that the funding they raise will be used to subsidize investments in advertising, as well as help with the company’s staffing and international expansion.

    The social platform has been doing fairly well, with a good King Kong advertising review, and its first $100mn ad revenue quarter in Q2 2021, with ad sales on the platform going up by a whopping 192% on a year-on-year basis. Reddit also added that they expanded its operations in the UK, Canada, and the AU, and hired its very first Chief Financial Officer.

    While Reddit’s communities are known for their general unruliness, but they’ve also proven valuable to brands, politicians, and other advertisers. Recently, retail investors have turned to Reddit, creating forums to act as their base camp and providing counsel to companies on the platform like GameStop.

    These changes, alongside the growth of digital advertising on Reddit, helped the platform nearly double in value from 2020, back when it was valued at around US$6bn.

    Reddit, founded in San Francisco back in 2005, counts Tencent Holding and Snoop Dogg among its investors. According to the company, the company has around 52mn daily active users and more than 100,000 communities, as of January 2021.

  • Advertising, Digital Marketing, Reviews Comments Off on Singapore Polytechnic Looking For Digital Marketing Agency

    Singapore Polytechnic, the country’s oldest polytechnic, is on the lookout for a digital marketing agency, which it will hire on a retainer basis.

    The educational institution posted a tender which is set to expire on August 12, 2021, stating that the firm that they choose will be contracted for a 12-month period, with the option to extend the contract for another 12 months. Said tender also listed down, in detail, what the chosen firm will be responsible for as per the terms of their contract.

    The firm chosen for this appointment will be providing a range of services to the educational institution, not least of which includes round the clock strategic counsel as well as providing counsel on crisis and incident management communications on an as-needed basis, on top of keeping track of SP’s website and social media analytics, with monthly, quarterly, and annual reports required.

    Planning and communication strategies, as well as project management and coordination with reporting are also going to be part of the chosen firm’s responsibilities, alongside the expected ad creation and curation services.

    SP’s primary target audience was also listed down on the tender as reference for firms interested in making a pitch. The polytechnic’s primary demographic, as noted, are secondary school students aged 15-21 years old, with parents aged 40-50 being the secondary demographic.

    Notably, this is not the first time SP has been looking through many a King Kong agency review and hunting down a digital marketing agency for its marketing needs. Back in 2019, it looked for, and hired a digital marketing agency, with the aim of helping the polytechnic promote itself among potential students in Singapore and select countries in Asia.

  • Digital Marketing, Reviews Comments Off on Does Your Digital Agency Have A Review System?

    As more and more businesses over the past year have moved their services online due to the pandemic, it has become all the more necessary to stand out on the world wide web. Competition is no longer just within neighbourhood localities; the playing field for e-commerce and outsourced work, for instance, has become global.

    In order for you to stand out, you need to be able to establish uniqueness, trust, and credibility. A good method of doing this is by setting up a customer review system that is accessible, favourable to algorithms, and beneficial for long-term sales and return of investment.

    Perhaps your customers are already leaving feedback on their own social media pages, or you might have a feedback form on your website. But it’s time to bring it further by setting up a good strategy.

    Enlist your company in review platforms that are relevant to your business and have a wide reach. Facebook Review caters to a wide network of social media users, while Google Reviews is helpful in including customer feedback in search results.

    Create an atmosphere of encouraging feedback by asking your clients to share their thoughts a few days after they’ve availed of your service. Make sure your review platform is user-friendly, accessible, and carries the correct information about your business.

    Utilise feedback for SEO by being mindful of common keywords being used by your clients in their reviews. Recurring phrases can inform Google about the type of business you have and what additional services you might be offering.

    Engage with your clients’ feedback by responding to them. A King Kong agency review that carries a response from the business would give the impression that it values its clients’ insights.

    By being visible, building on a post-service client relationship, and being mindful of the algorithms, you can stand out from your competitors while proving your credibility and trust through positive customer feedback.

  • Digital Marketing, Reviews Comments Off on The Growth Mindset Of Sabri Suby

    It takes an intense amount of courage and hard work to build a business from the ground up. Sabri Suby created the digital marketing agency King Kong from his own bedroom seven years ago for only $50. Since then he has turned the company into Australia’s fastest-growing digital marketing agency with a $50M net worth.

    Recently, King Kong has rolled out to four other international markets, namely US, UK, New Zealand, and Canada. Here are three insights from Suby himself about growing a business.

    1. Get out of your four walls.When Suby started out, he almost won a $30,000 pitch. When the client wanted to meet him at his office, he looked around his bedroom—he had no office to show. This is when he rolled up his sleeves and strived to build a proper business.

     

    1. Focus on your unique methods.This sets you apart from your competitors. King Kong’s methodology is very different. More than just numbers and analytics, they focus on the psychology of buying and selling. While systems and measures are put in place, just because a brand new trend comes up, it doesn’t mean that one must immediately latch on to it.

     

    1. Make the most out of every platform you’re given.In creating content, utilise every platform, from Instagram to LinkedIn. Each platform has its own format and audience, so adapt your style to suit each one.

     

    Besides expanding King Kong Sabri Suby also has a new book where he shares his expertise and experiences, “Sell Like Crazy.”

  • Digital Marketing, E-Commerce, Reviews Comments Off on Testimonials Come In A Variety Of Formats And Sources

    Leveraging consumer reviews in marketing is a great strategy. Whenever a new product is introduced, most consumers will do some research to ensure that it is legitimate. Consumers are more likely to trust reviews because our brains are wired to seek validation from people around us. Customers who write reviews and testimonials become the business’s sales representatives.

    Different types of testimonials

    • Standalone reviews – are simple but powerful reviews from happy customers who want to convey their point quickly and concisely to influence other people to make a purchase.
    • Peer reviews – are one of the best types of testimonials because they come from experts in the industry. Peer reviews add real credibility to a brand, product, or service.
    • Influencers – are often well-known personalities with an extensive audience reach in the industry. Reviews shared by influencers usually focus on the benefits of the product.
    • Social media reviews – are made by happy customers who want to share their positive experiences. The reviews can easily appeal to their followers particularly if responses to the reviews are reshared on the product pages.
    • Video testimonials – appeal more to viewers because they see a face and hear a voice. Reviews do not always have to be in writing; they can be in the form of video which is more engaging and appealing.

    A digital marketing agency is able to access the benefits of king kong advertising review by simply asking its clients for them. They display the customer review on the homepage to ensure that it is accessible to visitors and convert them to leads.

  • Digital Marketing, E-Commerce, Reviews Comments Off on Customer Reviews As Free Content

    Customer reviews are the best sources of information when you want to make changes or improvements to your product or service. Offering people what they need is one of the key aspects of a successful business. Introducing new products or building new features without taking into account the opinion of customers can be risky.

    Every business will agree that acquiring new customers can be pretty expensive. They need investments in social media campaigns, offline and online advertising, and even trade shows. In addition, the costs of developing and maintaining a website can be exorbitant.

    However, according to statistics, a loyal customer is 10 times more valuable than acquiring a new customer because of returning orders and referrals. Businesses will know whether a customer loves their product or services through customer reviews. Customers share their positive experiences with a brand with others to speed up the growth of the business.

    Relevant content is the core of inbound marketing strategy. Customer reviews are free content that leads to more traffic and conversions because they carry all the information that consumers need. Customer feedback tends to get more social shares and higher ranks in search engine results because they are validation of a brand that is closest to the truth.

    A digital marketing agency values king kong agency review because it creates the right marketing message. In today’s modern world, customer reviews never go unnoticed; in fact, consumers search for them to guide them in the decision process. For consumers, it is always worth considering the personal experiences of others with a brand.

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