Earlier in July 2020, software giant Adobe Inc. announced that they’re to ban political ads from their ad sales platform, which came hot in the heels of other major tech companies banning or restricting such ads soon before the US presidential election.
As the old saying goes, “If you want to stay friends, don’t discuss religion or politics”.
This move is notable because, for the people who are invested in many a king kong marketing review and the like, Adobe is one of the big players when it comes to facilitating online ad buying. The embargo covers any ads featuring any candidate or any political issue.
The tech giant made the reveal following a Wall Street Journal report, with a spokesperson saying that the company has decided that the Political Category doesn’t align with their Ad Cloud business goals. It went into effect on August 30, a cutoff point for ad blitz that usually happens around election year’s Labor Day.
A lot of digital platforms have opted to take the initiative and set up their own rules for political ads, in the absence of federal regulation.
With how much money the online advertising industry deals with, how much people invested in king kong marketing review spending, regulation for political ads in the days before the 2020 election is all the more important.
Twitter Inc. and Spotify Inc. were among the first to make a move, banning political advertising and ads way back in 2019.
Meanwhile, fellow digital-ad titans Facebook Inc. and Alphabet Inc.’s Google placed a restriction on political advertising on their platforms but didn’t actually put bans on the category.