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  • Digital, marketing, Reviews, Tips Comments Off on 2021 Forecast For Digital Marketing Looking Good

    2020’s been a rough year for a lot of industries. Even digital marketing, which got a huge boost from everyone going online, had some tough times, but things might be looking up according to the WARC Global Marketing Index 2020 review.

    The report, which had a sample size of 1000 marketers across the world, noted how a lot of the indices on the review showed recovery. They explain that this is indicative of the increasing confidence in economies as people adapt to the times.

    The Headline Global Marketing Index, which acts as a summary of the state of the global marketing industry, saw the greatest fluctuation in 2020, starting out the year with a slight decline then hitting an all-time low of 19.7 in May 2020 as a result of the coronavirus outbreak.

    Since then, however, economies have been adjusting fairly-well, and optimism has resulted in the digital marketing industry slowly bouncing back, with three consecutive months of increasing growth, with the HGMI ending at 55.4, with APAC and the Americas leading the charge.

    2020 saw lifetime high and low lifetime values, with global marketing budgets reflecting the HGMI’s rends.

    As for medium, digital and mobile led the growth across the industry which started in August, thanks to the sudden boom in e-commerce as a result of people being stuck in their homes. Digital budgets and mobile ended 2020 with index values of 67.4 and 67.0, respectively, which is good news for the people invested in online ads, king kong agency review, and the like.

  • marketing, Reviews, Tips Comments Off on How To Manage Unfair And Unreasonable Customer Reviews

    Research shows that favourable reviews benefit businesses through an increase in traffic to their site, exposure to more consumers, and an increase in sales and profits. Consumers today are avid readers of reviews even if they are posted by strangers. Reviews help them make a more informed decision about a product or service.

    However, there are claims that a good proportion of reviews are fake and are written by freelance writers. Businesses are also complaining about the surge in unfair negative reviews that are supposedly written by the competitors.

    In order to weed out fake reviews, businesses must encourage their customers to use their real names and images when posting their feedback. There are also algorithms or mathematical formulas that can filter out overly positive and negative reviews and large groups of reviews that are posted for a business within a relatively short period of time.

    Most consumers would read between 5 and 10 reviews before making a purchasing decision. However, there are unreasonable comments that some customers choose to post. This practice can affect consumer’s perception of a business. Review sites usually try to identify and delete reviews that look suspicious; otherwise, the business can contact the website concerned and report the matter.

    Most of the king kong advertising reviews for a digital marketing agency are written by the company’s very own employees. Happy and satisfied employees are more than willing to share their experiences with others particularly tech talents who are searching for a job. The reviews also provide potential clients with the necessary information on how the digital agency treats its employees.

  • Art, Book Compiles, Illustrator Comments Off on New Book Compiles Rarely Seen Drawings From Andy Warhol

    World-famous Commercial Illustrator Andy Warhol is known for his illustration of Campbell’s Soup Cans, but the New York artist was also a member of the LGBT community.

    Back in 1952, he also had a series of line drawings that celebrated queer love, which were, unsurprisingly, rejected in the hypermasculinity-infatuated 50s America. The artist, however, refused to be kept down, and would continue to live his life unrestrained by social conventions, as noted by artist John Giorno, Warhol’s former lover.

    These drawings were later brought together in the book, Andy Warhol Love, Sex, and Desire Drawings 1950-1962. The book compiles 300 drawings, most of which were rendered on paper with ink, of gay men enjoying the pleasure of youth, beauty, and flesh.

    Notably, these drawings were made during a time when homosexuality was straight-up illegal, with full-frontal male nudity considered by the general public as ‘obscene’, meaning that their imagery of unrestrained sexuality, defiant against the norms of society, can be seen by some as a sign of liberation, and delight.

    Editor of the book, Dayton Hermann, noted that these drawings were first shown off by Warhol back in Valentine’s Day of 1956, at the Bodley Gallery, in Upper East Side, New York. They note how Warhol had no plans to get into the influential social cliques of the time by publicly showing off art that stands against the acceptable ideas of sexuality of the time period.

    Hermann says that, based on what the Commercial Illustrator did, Warhol was working on expanding those elite groups in order to include marginalized people like him. This fits nicely with the motto of The Factory, Warhol’s famous studio, which brought people together regardless of who they were, where they hailed from, and what their sexuality was. Warhol went so far as to say that people in The Factory weren’t actually that interested in him, but in seeing each other.

    Warhol kept his romantic relationships somewhat private, but his artworks showed off his queer identity. With that in mind, these compiled drawings might show more about the artist that made them than his self-portraits.

    Hermann says about Andy Warhol Love, Sex, and Desire show off Warhol’s hidden side, and paint a portrait of him, in spite of the fact that Warhol wasn’t in any of the drawings in the collection.