Annita Marshall

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  • marketing, Reviews, Service, Tips Comments Off on Why Small Businesses Need Customer Reviews

    In the past, businesses would rely on word-of-mouth recommendations to attract new customers. Others would buy a radio ad to convince people to try the product or service. With the advent of third-party review sites, small businesses gained an invaluable opportunity to connect with potential customers without costing them too much money.

    When a consumer sees a review on a third-party review platform, the decision and urgency to buy are exactly what prompted the search. If you are searching for a restaurant or a car mechanic, the first thing that you will usually do is to call a family or friend for a recommendation. It is also very likely that you will make a Google search for local businesses near you. Review sites are the epicentre of most “near me” searches.

    While there are certainly internet trolls that have nothing good to say about anything, there are unbiased and genuine reviews that can influence a purchase decision. All that the small business has to do is to encourage its customers to write a review based on their experience with the brand and provide them with a favourable rating on third-party review platforms. A good number of positive reviews will bury the negative reviews posted by internet trolls.

    A digital marketing agency uses king kong advertising review to show the acts of good faith that the public must see. Responding to reviews at the soonest possible time actually leads to repeat business because clients appreciate the fact that the agency values their opinions. Reviews are an important part of their marketing plan.

  • marketing, Reviews, Tips Comments Off on Steps For Managing An Ad Agency

    Managing an ad agency isn’t just as simple as letting them do their thing and hoping everything goes right. You need to keep an eye on things and make sure things are going smoothly, making adjustment along the way.

    Set goals

    Everything starts with business goals. Make sure that your marketing campaign has a clear goal that everything will be built around, like making sure that the marketing meets a return-on-ad spend (ROAS) target and the like.

    Remember that goals need to be focused and realistic; something that can actually be worked towards while improving operations overall.

    Know your audience

    Every business is different, meaning that every business has different audiences.

    To that end, know your industry, your business, your operations, your budget, your goals, and your audience. What’s the relevance of everything before the audience? Well, simply put, all those things determine how you can reach that audience.

    Take, for example, you’re selling marketing software; know what kinds and sizes of companies it works best for, and aim for them when marketing.

    Set the media mix

    Upper funnel is for brand awareness, the middle funnel is for driving up consideration of brands, and the lower funnel, which drives transactions and revenues.

    Certain types of media work best for certain levels, especially with regard to your goals. Once you’ve decided on what kind of media (social media, blogs, etc.) will be used for which level, partition the budget and having the tactics as per needed.

    Remember analytics

    Technology and analytics back up the creativity and branding that goes into advertising and ad agencies.

    They’re there to make that all those websites and campaigns continue to click, and ensure maximum returns. It’s important that the data is measured properly, as the thing about marketing is that the market shifts, so performance varies.

    Weekly meetings help a lot with making sure that the progress is properly tracked, problems are identified and addressed and changes are made.

    Communications frequency

    Communication is key to any organization.

    For marketing, you need to make sure that the agency communicates at a frequency that allows for optimization. If, say, your budget and small and the campaign is mostly optimized and doesn’t change much, then monthly meetings are fine.

    If lots of testing and changes are happening, with a large budget, then weekly meetings are better. The more frequent the meetings, the better for changes.

    Rinse and repeat

    Remember that advertising changes regularly. That’s why marketing reports have quarters.

    Remember to re-evaluate things every quarter to make sure that your marketing campaign is up to snuff. If you want to get a good king kong marketing agency review, remember that you need to adapt.

  • Lawyer, Legal Counsel, Tips Comments Off on The Constitutional Right To Legal Counsel

    A person who is accused of a crime has the right to legal counsel. He can hire a criminal defence lawyer who is equipped to provide legal assistance throughout the criminal process. If the accused cannot afford to hire his own lawyer, the court will assign a public defender on his behalf.

    In order for a defendant to receive a court-appointed lawyer, he must be considered an indigent. The defendant will be assessed whether he meets the criteria established by the courts. The courts will look at the defendant’s financial circumstances that include income, assets, debts, and financial obligations that may affect the capacity to pay for legal counsel. However, there are states that do not have a particular formula or income guideline to establish indigency. They determine indigency on a case-to-case basis.

    Although criminal defendants have a right to legal counsel, there are some who prefer to waive the fundamental right. Courts strongly advise against this action but usually make an exemption when the defendant is competent to make the decision and is willing to waive his right in a knowing, intelligent and voluntary manner. However, before allowing the defendant to waive his right, the court will ensure that the defendant understands the drawbacks of representing himself in court.

    The consequences of waiving the right to legal counsel are significant. A criminal lawyer is very important to every stage of the criminal proceedings. Criminal defence lawyers have invested years in education and training to understand the complex and often confusing criminal justice system. Criminal lawyers know the necessary procedures that must be followed.

    A self-represented defendant has to follow the same rules and procedures in the criminal justice system and will not be provided any leeway simply because he is not a legal professional. Criminal lawyers offer the advantage of being familiar with prosecutors when securing a plea agreement for the defendant.

    If you are accused of a crime, your best option is to call MyDefence.ca to protect you throughout the legal process. Do not waste your constitutional rights to legal counsel because it can be detrimental to your case particularly if you are facing felony charges.

  • Business, Transportation, Trucking Comments Off on The Importance Of Cross-Border Trade In North America

    What shippers require in cross-border trade is reliable US cross-border trucking providers and rail partners with a good network and knowledge about customs requirements on all sides of the border to safely transport goods. During the coronavirus pandemic, travel that is related to cross-border supply chains and logistics moves was exempted from restrictions due to economic necessity.

    However, aside from the challenges posed by the pandemic, another major challenge in cross-border trade in North America is the fine print on the new United States-Mexico-Canada Agreement (USMCA). A sector that will be seriously affected by the agreement is North American auto manufacturers and their shippers including other related industries.

    According to the United States International Trade Centre, Mexico, and Canada are the two largest trading partners of US manufacturers and shippers. In 2018, the amount of trade that flowed between the US, Mexico, and Canada was estimated at about $1.4 trillion. Canada and Mexico are the top two export destinations for US SME’s with more than 120,000 companies selling goods and services to their North American neighbours.

    Trade with Mexico and Canada supports 12 million jobs in the US. According to the US Chamber of Commerce, at least 49 US states rely on Mexico or Canada as the top three merchandise export markets. In 1993, US agricultural exports to Canada and Mexico amounted to $8.9 billion. It quadrupled to $39 billion in 2017. At least $1.7 billion worth of goods and services flow through the North American borders every day.

    During the first few months of the coronavirus pandemic, there was an immediate 15% reduction in the traffic at Laredo, Texas, where most of the US-Mexico cross-border trade takes place. Cross border shipping rates plummeted because carriers had excess capacity. Now that cross-border traffic is back to normal flow, the big issue among carriers is the removal of barriers that affect the flow of products.

    The most efficient transport solutions are offered by Titan Transline to its customers. Cost-effective solutions will be suggested when planning logistical needs. Aside from the latest equipment, advanced hardware, and software technology, seamless execution of services can be expected by customers.

  • Digital, marketing, Reviews, Tips Comments Off on 2021 Forecast For Digital Marketing Looking Good

    2020’s been a rough year for a lot of industries. Even digital marketing, which got a huge boost from everyone going online, had some tough times, but things might be looking up according to the WARC Global Marketing Index 2020 review.

    The report, which had a sample size of 1000 marketers across the world, noted how a lot of the indices on the review showed recovery. They explain that this is indicative of the increasing confidence in economies as people adapt to the times.

    The Headline Global Marketing Index, which acts as a summary of the state of the global marketing industry, saw the greatest fluctuation in 2020, starting out the year with a slight decline then hitting an all-time low of 19.7 in May 2020 as a result of the coronavirus outbreak.

    Since then, however, economies have been adjusting fairly-well, and optimism has resulted in the digital marketing industry slowly bouncing back, with three consecutive months of increasing growth, with the HGMI ending at 55.4, with APAC and the Americas leading the charge.

    2020 saw lifetime high and low lifetime values, with global marketing budgets reflecting the HGMI’s rends.

    As for medium, digital and mobile led the growth across the industry which started in August, thanks to the sudden boom in e-commerce as a result of people being stuck in their homes. Digital budgets and mobile ended 2020 with index values of 67.4 and 67.0, respectively, which is good news for the people invested in online ads, king kong agency review, and the like.

  • marketing, Reviews, Tips Comments Off on How To Manage Unfair And Unreasonable Customer Reviews

    Research shows that favourable reviews benefit businesses through an increase in traffic to their site, exposure to more consumers, and an increase in sales and profits. Consumers today are avid readers of reviews even if they are posted by strangers. Reviews help them make a more informed decision about a product or service.

    However, there are claims that a good proportion of reviews are fake and are written by freelance writers. Businesses are also complaining about the surge in unfair negative reviews that are supposedly written by the competitors.

    In order to weed out fake reviews, businesses must encourage their customers to use their real names and images when posting their feedback. There are also algorithms or mathematical formulas that can filter out overly positive and negative reviews and large groups of reviews that are posted for a business within a relatively short period of time.

    Most consumers would read between 5 and 10 reviews before making a purchasing decision. However, there are unreasonable comments that some customers choose to post. This practice can affect consumer’s perception of a business. Review sites usually try to identify and delete reviews that look suspicious; otherwise, the business can contact the website concerned and report the matter.

    Most of the king kong advertising reviews for a digital marketing agency are written by the company’s very own employees. Happy and satisfied employees are more than willing to share their experiences with others particularly tech talents who are searching for a job. The reviews also provide potential clients with the necessary information on how the digital agency treats its employees.

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