Most consumers ignore traditional advertising because they do not trust paid content. Online reviews are now dominating the online space so that companies are now wondering how to balance their marketing spend between advertising and online review strategies.
Reviews are free advertising that people trust because they come from real people who have experienced the amazing results of using a product or service. Customer reviews have become trusted content like word-of-mouth recommendations among neighbours.
The number of reviews that a business gets and the number of times that a business is mentioned greatly influences local search results. Google has the capability to recognize activity on the pages and rewards the website with a high rank in search results. Google likes businesses that remain active online particularly those that respond to both favourable and unfavourable reviews. By responding to comments, a business fosters better relationship with its customers.
Reviews provide information that cannot be found in advertisements. Reviews include quality, attention to detail, customer service including pricing. Customers know what to expect even before they visit your website. Online users can easily distinguish user-generated content from advertisements. They choose to trust reviews even if they are posted by strangers.
The king kong advertising review that you came across in third-party review platforms can be considered authentic and reliable because they were written by the company’s employees and clients. The reviews allow future prospects to know what they can expect from the digital agency when they hire its services. Each review received advertises the value that is delivered to clients.