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  • E-Commerce, marketing, Technology, Tips Comments Off on Why Consumers Read Reviews Before Buying A Technology Product

    Reviews like King Kong marketing agency review have become a primary source of information for many consumers. Reviews have equal importance to the word of mouth recommendations from family and friends. People no longer make blind purchases because reviews and ratings are all over the internet.

    Technology products and gadgets are expensive and expected to last for a long time. Each technology product has unique features. For example, a computer mouse usually includes sensory technology, advanced optical tracking, USB receiver, and enhanced grip. However, before a buyer purchases a computer mouse, he reads online reviews to determine whether the product features actually work as claimed by the manufacturer.

    A few years ago, a consumer will go to the gadget market and see whether the advertised gadget is available. The vendor will demonstrate how the gadget works. 3 or 4 months after the purchase, the consumer notices that the processor is slowing down. Nowadays, a consumer can access reviews and ratings online that rate the product accordingly. The consumer gets a clear idea of the pros and cons of the gadget before making a purchase decision.

    There are different shopping websites that sell gadgets for lower prices than shopping malls or vice versa. Buyers will be aware of the price differences and whether the gadget is equally good after reading online reviews and ratings.

    For a digital agency, King Kong marketing agency is priceless. The reviews shared by customers provide the company with the best form of advertisement. Consumers trust reviews because they are usually based on personal experiences with a brand.

  • marketing, Service, Technology, Transportation Comments Off on Technologies That Improved The Efficiency Of Trucking And Logistics Providers

    Trucking and logistics providers like Titan Transline have no option but to implement new technology to stay competitive in the market. Standard freight handling has changed from the traditional manual forklifts to powered forklifts and hand carts to conveyors. Anti-lock brakes and collision-avoidance technologies have improved safety on the roads and highways.

    The greatest changes can be attributed to the adaption of information technology. Carriers have taken advantage of sophisticated routing and scheduling algorithms to enhance efficiency. They are able to process information easily and maximize their resources through modern computers with processor speeds and storage capabilities that are way better than computers generations ago.

    Communication between truck drivers has been made possible through mobile telecommunication devices. Satellites are used to track and monitor the truck’s location and mechanical activity. The internet has helped trucking providers overcome the challenges of tracking shipments and communication.

    For the trucking sector, Intelligent Transportation Systems (ITS) like navigation systems and Vehicle Information Communication System (VICS) have provided drivers with traffic information. Location of the truck and freight can easily be tracked through GPS to help optimize travel routes and predict freight arrival time. Great promise is also expected from the use of electronic tags like RFIDs and Dedicated Short Range Communication (DSRC) systems like ETC that is used in toll collection.

    Businesses use the cameras in smartphones to take photos of the shipping container’s interior so that it can be sent overseas to a client and show how the goods have been packaged. Fleet management is optimized because of real time information leading to better transportation efficiency.

    Meanwhile, logistics providers have to minimize transportation costs, storage costs and general management costs including information handling to meet the demands of shippers. However, the growing demand for shipping services like time-specific deliveries, temperature control and cargo tracking has increased the costs of shipping. Consumers must be willing to pay the costs if they want to obtain their goods in a timely manner.

    You can request for a free quote from Titan Transline if you have high value goods, fragile goods, large volume shipments, exceptionally heavy loads and unbalanced loads that have to be transported with support for further specialization.

  • marketing, Service, Tips Comments Off on Q3 Funding Round Providing Good Forecast For Tech

    Whenever someone brings up a king kong marketing review or anything related to businesses, odds are they’ll bring up the COVID-19, which is understandable given how hard it hit the global economy. Even online businesses, like digital ads, have been hit pretty hard.

    The pandemic isn’t over, but businesses and industries have slowly been getting back on their feet. Q3 has been a chance for businesses to recover. Naturally, just like how COVID didn’t hit all businesses equally, recovery isn’t even spread out.

    Good news for people in the tech industry, whether they handle tech support, web design, or many a king kong marketing reviews, as their sector didn’t just recover from COVID-19, but bounced back. What’s the old saying? Something about a silver lining, right?

    For those working in the tech sector, business has been good. But with people stuck in their homes and forced to change how they interact with the world, things like e-commerce, digital banking, e-commerce, and the like got a boost.

    For the people in healthcare, health tech became all the more important. Streaming services are now how people hold meetings, and classes.

    The Q3 funding rounds reflect this, with a lot of investors pouring money into tech companies, as they need that capital to grow. Generally, good fundraising is a good sign for a company; it means that there’s a demand for what they offer.

    Q3 2020 has been good for tech companies, with fintech even straight up dominating the West Coast. Granted, that’s usually the case, since San Francisco, Silicon Valley, and the Bay Area are there, and they’re hotbeds for tech companies. East Coast saw some activity, as well, particularly in New York, and the Greater Boston Area.

    Regardless, it’s a good sign that for the tech industry that they’re getting back on their feet so fast following COVID-19’s hit on the economy, but only time will tell if people jumped into the wagon just a bit too fast.

  • Ads, marketing, Technology, Tips Comments Off on Adobe’s Ban On Political Ads

    Earlier in July 2020, software giant Adobe Inc. announced that they’re to ban political ads from their ad sales platform, which came hot in the heels of other major tech companies banning or restricting such ads soon before the US presidential election.

    As the old saying goes, “If you want to stay friends, don’t discuss religion or politics”.

    This move is notable because, for the people who are invested in many a king kong marketing review and the like, Adobe is one of the big players when it comes to facilitating online ad buying. The embargo covers any ads featuring any candidate or any political issue.

    The tech giant made the reveal following a Wall Street Journal report, with a spokesperson saying that the company has decided that the Political Category doesn’t align with their Ad Cloud business goals. It went into effect on August 30, a cutoff point for ad blitz that usually happens around election year’s Labor Day.

    A lot of digital platforms have opted to take the initiative and set up their own rules for political ads, in the absence of federal regulation.

    With how much money the online advertising industry deals with, how much people invested in king kong marketing review spending, regulation for political ads in the days before the 2020 election is all the more important.

    Twitter Inc. and Spotify Inc. were among the first to make a move, banning political advertising and ads way back in 2019.

    Meanwhile, fellow digital-ad titans Facebook Inc. and Alphabet Inc.’s Google placed a restriction on political advertising on their platforms but didn’t actually put bans on the category.

  • Digital, E-Commerce, marketing, Tips Comments Off on How Important Is Grata App For Employers?

    A digital agency always looks forward to king kong marketing reviews because it provides them with an insight on the necessary improvements to their service. Customers do not provide feedback all the time but when they do, the business will learn something valuable from the opinion.

    Meanwhile, Mark Bunting, marketing executive of C-Suite marketing launched Grata, a social media platform that will connect frontline employees with customers and employers. The goal of Grata is to build long-lasting connections that will fuel quality growth, accelerate careers and improve customer experiences and show gratitude.

    Customers can use the Grata app to show their gratitude by providing positive ratings for good customer service. Through Grata, employees can showcase their great deeds and highlight value propositions through social media platforms like LinkedIn.

    Grata provides a platform for employers to proactively search for top talent and filter out the highest rated performers with 4.5 rating or more. These are the top talents a company will pay a premium to acquire and invest in for the long term.

    Employee data from Grata and analytics through API integration will provide companies with access to insights that have never been available to them. Such insights will help revenue growth and reduce any expenses related to the hiring and training of new staff.

    A digital agency uses different marketing strategies but it never ignores the importance of king kong marketing reviews that are posted by their satisfied clients. Reviews prove the digital agency’s credibility, improve SEO and place them in front of consumers.

  • Apps, Digital, marketing, Servies, Technology, Tips Comments Off on Marketing Technologies In The Mobile Environment

    Shopper priorities and buying behaviours have changed. Marketers have to focus on proven strategies like king kong marketing review to fully maximize sales opportunities. The internet has evolved into a forum where consumers can evaluate products and services based on their personal experiences.

    Businesses have to reinvent their marketing strategies so as not to lose touch with customers. When it comes to communication tools, there are highly effective SMS channels and interactive channels like WhatsApp Business that offers a better user experience in the mobile environment.

    Another communication platform is Service (CPaaS) Solutions that retailers can use to cut through email clutter and accelerate post-pandemic sales. The use of omni channel mobile strategies is different from email marketing. Customers are more engaged because of the personalized information they receive from the right people at the right time through mobile.

    Mobile marketing can communicate effectively with consumers and it has more to offer before it reaches its fullest potential.  SMS usually generates a better response than emails because it can immediately deliver time-sensitive communication to drive action.

    With so much at stake, businesses have to be smart when adopting new marketing technologies to connect to consumers. It is not time to experiment with unknown platforms that cannot deliver the expected results.

    Merely informing a consumer that a service is exists is no longer enough. Consumers want to read a king kong marketing review to support their purchasing decision. Consumers want to be informed of a first-hand personal experience with a brand before they engage with the digital agency.


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