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  • E-Commerce, Reviews, Service, Tips Comments Off on Fake Spot Says They Can Spot Fake Reviews And Sellers

    COVID-19 has hit the global economy hard, there’s no denying that. But the silver lining is that the companies that have good e-commerce operations have managed to rake in profits.

    With increasing e-commerce, things like King Kong agency reviews; the elements of online marketing, have become more powerful than ever. However, this also means that online fraud is becoming more of a problem.

    A New York-based startup, Fake spot is a newcomer on the e-commerce field, whose claim to fame is the use of AI to spot fake product listings and reviews on online marketplaces. The company was founded by Saoud Khalifah in 2016, who stated that they came up with the idea after dealing with troublesome listings on Amazon.

    Fake spot’s been getting some attention recently, with a  new Chrome browser extension that’s been getting a lot of downloads, on top of all the visits to their site, and used their “Fake spot analyzer” to help with a purchase.

    Khalifah says that they know fake King Kong agency reviews from real ones, as their AI has a database of 8 billion reviews (about 10 times what Trip advisor has), which it uses to improve. Reportedly, it can now check for AI-generated text, inorganically-made posts, and fake upvotes.

    Something like Fake spot is reassuring to have, in an age where fake reviews can lead to billions of spending, as noted by the data of the UK’s Competition and Markets Authority who estimated that fake reviews influence about £23bn in consumer spending in the UK alone. However, it’s not foolproof; nothing is.

    Technology has limits, and we can’t depend on it entirely to be on the lookout for fakes and frauds. Fake spot is a wonderful tool, but, remember, safety starts with each of us.

  • E-Commerce, marketing, Technology, Tips Comments Off on Why Consumers Read Reviews Before Buying A Technology Product

    Reviews like King Kong marketing agency review have become a primary source of information for many consumers. Reviews have equal importance to the word of mouth recommendations from family and friends. People no longer make blind purchases because reviews and ratings are all over the internet.

    Technology products and gadgets are expensive and expected to last for a long time. Each technology product has unique features. For example, a computer mouse usually includes sensory technology, advanced optical tracking, USB receiver, and enhanced grip. However, before a buyer purchases a computer mouse, he reads online reviews to determine whether the product features actually work as claimed by the manufacturer.

    A few years ago, a consumer will go to the gadget market and see whether the advertised gadget is available. The vendor will demonstrate how the gadget works. 3 or 4 months after the purchase, the consumer notices that the processor is slowing down. Nowadays, a consumer can access reviews and ratings online that rate the product accordingly. The consumer gets a clear idea of the pros and cons of the gadget before making a purchase decision.

    There are different shopping websites that sell gadgets for lower prices than shopping malls or vice versa. Buyers will be aware of the price differences and whether the gadget is equally good after reading online reviews and ratings.

    For a digital agency, King Kong marketing agency is priceless. The reviews shared by customers provide the company with the best form of advertisement. Consumers trust reviews because they are usually based on personal experiences with a brand.