Annita Marshall

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  • News Comments Off on The Importance Of Creativity In Marketing Promotions

    In some instances, businesses can enhance brand awareness through simple creativity. A business that wants to be remembered for its design, quality and style will use plastic card printing in Melbourne to create personalized loyalty card for their customers. Instead of the traditional paper medium, plastics can be used for long-term durability.

    In today’s world where almost everything has turned digital, the demands of consumers have become more intense than ever. Marketers must catch the attention of their target audience through creative work and by engaging with them through a meaningful way that appeals to their heart. Sometimes, the choice is between quality and volume.

    According to Cheryl Sandberg, COO at Facebook, organizations do not usually move quickly enough. People are now spending more time in the internet. For a creative team, they can start with the outdoors and then print. Mobile usually becomes an afterthought. Mobile ads can grab attention in a matter of minutes and communicate the brand very quickly. Results are measured to determine whether the marketing effort is successful.

    In order to be creative, there must be a strategy. It is important to have an insight on what the customer wants and what the business can provide. One example is the recent joint marketing campaign between Airbnb and the Art Institute of Chicago. Airbnb customers want cost effective and convenient accommodations. They also want something unique that will immerse them into a different experience. In a splendid use of relevance, an Airbnb ad was constructed around the meticulous re-creation of a Van Gogh bedroom as portrayed in one of his paintings.

    Sometimes, a marketing campaign must be bold and take risks to immediately gain attention. One example is the sculpture of a very courageous young girl, with arms akimbo while staring at the famous Charging Bull statue in the middle of Wall Street. The ad immediately became an internet sensation.

    It is important for a marketing campaign to impact on the target audience. Creativity must always be consistent not only on digital campaigns but offline strategies. Businesses today have swapped the paper medium to plastics and plastic card printing in Melbourne because it can be used to promote the business effectively.

  • Home Improvement Comments Off on The Latest Technology In Plastering: Bark Beetle

    There is a new technology in the field of plastering that is taking centre stage because it is not only unique but cheap as well. Many of the plasterers in Sydney are using this technique because of its ease in application and makes for an interesting surface. The technology is referred to as bark beetle and it can be used in either interior or exterior. The resulting surface will be durable, colourful as well as original.

    It is essential to prep the surface before the finishing process when it comes to decorative plaster. Prior to tiling, the surface should be cleaned to remove dirt, dust and oil stains as well as old finish. If the base contains a considerable amount of cracks and the surface us rough, plaster should be used to remedy it. The mixture should be the right consistency in order to make sure that material has the perfect quality and the level of strength is achieved.

    If large cracks are present or joints are visible, a grinder may be used before applying the plaster. if the room has a high level of humidity, mould and mildew will easily grow while cladding. This is when an antifungal composition is necessary.

    To make sure that the base plaster will stick with the future plaster, the surface should be levelled and primed with the help of a spray, brush or roller. This will also have an impact on the surface’s absorption and drying of the decorative plaster will be the same all throughout.

    Prime the surface with the colour shade of your choice to make the process easier. The technology bark beetle in plastering works well if the primer used is a thick acrylic. This will avoid too much moisture being absorbed by the plaster and the decorative mix will perform better.

    Remember to use high quality primer for surface protection as well as enhance the properties of adhesion. Another thing to remember is that once the bark beetle plaster is done, it should not be exposed to direct sunlight and rain for at least two days. To have this technology in your wall, ask from plasterers in Sydney regarding the service and their quote.