In the past, businesses would rely on word-of-mouth recommendations to attract new customers. Others would buy a radio ad to convince people to try the product or service. With the advent of third-party review sites, small businesses gained an invaluable opportunity to connect with potential customers without costing them too much money.
When a consumer sees a review on a third-party review platform, the decision and urgency to buy are exactly what prompted the search. If you are searching for a restaurant or a car mechanic, the first thing that you will usually do is to call a family or friend for a recommendation. It is also very likely that you will make a Google search for local businesses near you. Review sites are the epicentre of most “near me” searches.
While there are certainly internet trolls that have nothing good to say about anything, there are unbiased and genuine reviews that can influence a purchase decision. All that the small business has to do is to encourage its customers to write a review based on their experience with the brand and provide them with a favourable rating on third-party review platforms. A good number of positive reviews will bury the negative reviews posted by internet trolls.
A digital marketing agency uses king kong advertising review to show the acts of good faith that the public must see. Responding to reviews at the soonest possible time actually leads to repeat business because clients appreciate the fact that the agency values their opinions. Reviews are an important part of their marketing plan.